For dinner, we drive to the renovated "Old Town" of Al'Ula. It seems that everything here has not only been renovated but also newly built, likely modeled after the original. Compared to the rest of Al'Ula, it definitely looks newer, not older. In the evening, there’s a sea of lights to admire. I’m unsure what to think of it. It’s definitely beautiful to look at, and the architecture still gives you the feeling of being in an Arab region. But somehow, the charm of the old has been lost in my eyes. It feels too polished to be truly authentic.
From the parking lot, it's only about 100 meters, but a small bus with four seats takes us there. I’m not a fan of this, but we go along with the experience. It’s clear that Al'Ula is being developed into a major tourist hub. Alongside the religious destinations of Mecca and Medina, and possibly even surpassing Riyadh due to its size and significance, it’s already one of the most touristy places in Saudi Arabia.
This country has set itself the goal of attracting the most tourists in the world within a few years. Diversification is key, as relying solely on oil is no longer viable. It’s no surprise that Al'Ula, with its great potential, plays a role in these plans, with investments visible everywhere. This potential primarily lies in Hegra, a UNESCO World Heritage site. But other attractions, like the Maraya Mirror House, also draw visitors.